As newspapers continue to invest in the development of their newspaper website content, professional monitoring of newspaper websites has grown.
The NLA has developed eClips Web to service the professional web monitoring needs of media monitoring agencies and their clients.
eClips web is a £2m investment by the NLA in a centralised, online, database of newspaper website content and significantly complements the NLA's existing eClips service.
There are many organisations in the UK that monitor and aggregate newspaper website content by scraping/crawling newspaper websites, building a local index of that content and then providing either website links or copies of articles to clients.
eClips web will remove the need for scraping of newspaper website content by taking direct feeds from publisher content management systems and passing the benefits to media monitoring organisations in standard XML.
Additional information such as ABCe and timestamping data will be available and secure API tools will allow aggregators to access and interact with the database of web content. In addition, the NLA will also make an archived version of all web articles available providing permanence.
The new service will be available in early 2011.
For more detailed information regarding eClips Web and NLA Web Licensing visit: www.nla-web.co.uk